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Biggest Sports broadcast Contracts in India – The value of IPL broadcasting rights will blow your mind



Sports broadcasting is a critical method for advancing games in India as well as around the world. Various associations sign a few lofty telecom agreements to expand the impact of sports and construct serious areas of strength for a country. The agreements recognize for each game and are valuable for the occasion as well as the telecasters. How about we dive into a portion of the popular games broadcasting contracts functional in the country. First class sports organizations and brands broadcast various games to create income, and publicizing contributes altogether to the income.

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Indian cricket broadcast rights – IPL broadcast rights

sports broadcast - KreedOn
Image Source: Business Standard

The 15-year-old tradition of the Indian Premier League is the world’s biggest cricket association that has laid out an immense fan base in India as well as across the globe. BCCI sold TV and broadcasting freedoms for multiple times the worth of its previous agreements, which were recorded to be $6.2 billion. It has strengthened The Indian Premier League’s height among the most esteemed sports properties. The agreement is subsequently separated into two sections, one of which is designated to the neighborhood Disney auxiliary and star sports for directing TV freedoms for the Indian subcontinent. The second is designated to Viacom 18, which is a collaboration between India’s Reliance Industries and Paramount for keeping up with computerized privileges. The previous privileges were sold at $3.02 billion and the last option at $3.05 billion. The agreement length is five years, which will become possibly the most important factor by the following year.

There was an extreme second between uber organizations for buying broadcasting freedoms and the offering drew the consideration of Sony Pictures Network India, Reliance Industries, and Walt Disney. Throughout the long term, the Indian Premier League has turned productive for the incredibly famous’ players, with million-dollar contracts, making the game a business fleeting trend. The Indian cricketers are stashing multimillion-dollar contracts with a flood in viewership spilling on various stages.

Sports Broadcast and promotion of badminton

sports broadcast - KreedOn
Image Source: The Sports News

Grand Pix Badminton League was inaugurated by Eurosports India in the 2022 session that commenced on 21 August and concluded on 21 August. The broadcasting rights have been acquired by Eurosports India and the 2022 edition of GPBL has already been held in Bengaluru. The head of Eurosport India, Ruchir Jain announced the broadcast partnership and said that “It’s the first time that our top players will be managing a team consisting of budding players and we are very eager to bring that action to the audience in India. GPBL is just a new beginning that is going to go on for a long time and we are glad to be a part of this journey.

Mandya Bulls, Mysore Panthers, Bengaluru Lions, Malnad Falcons, KGF Wolves, Mangalore Sharks, Bundipur Tuskers and Kodagu Tigers were the eight teams that competed in GPBL.

On the other hand, Sony Sports Network purchased the broadcasting rights for two years to televise the Badminton Asia Championship 2022. The two-year broadcast deal will be accountable for the championship session of 2022-2023. The agreement and association have secured exclusive television and digital rights, not just limited to India but spreading across the subcontinent including countries like Afghanistan, Bhutan, Pakistan, Bangladesh, Maldives, Nepal, and Sri Lanka.

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Ultimate Kho-Kho sports broadcast rights

ultimate kho kho - KreedOn
Image Source: Exchange4media

For the first time in Indian history, the game of kho kho has pitched in and attained broadcasting rights that have been acquired by Sony Sports Network to telecast the inaugural season of Ultimate Kho Kho to the fans and audience within the comforts of their homes. The game will be streamed in Hindi (Sony Ten 3), English (Sony Ten 1), Tamil, and Telugu (Sony Ten 4) and also on SonyLIV.

The opening season had already kicked off on 14 August in Pune that will conclude with a final clash between the winning teams among the 6 competing teams on 4 September.

The league aims to revolutionise the indigenous sport of kho kho with a contemporary approach to uplift and promote the game across the subcontinent. It is a step towards making India a multi-sport nation.

Football broadcast in India

Football broadcast in India - KreedOn

Football has a massive influence on youth as they admire accomplishing great heights in the game. The football broadcast in India is regulated by branded sports networks of Sony India and Star India on OTT platforms and television. The net worth of the Indian sports rights market was estimated to be $1.1 billion in 2019. Digital videos accounted for a 20% share of the sports rights market. However, only 13% of the value of sports rights is represented by non-cricketing sports like Lawn tennis, kabaddi, wrestling, badminton, and football. The sponsorship revenue generated by football takes a distant spot in Indian sports. The television audience, as well as branded sports networks, generate huge profits through advertising and broadcasting.

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List of renowned sports channels in India 

Conglomerate  Channels  OTT Platform
Star India Star Sports 1Star Sports 2

Star Sports 3

Star Sports Select 1 Star Sports Select 2 Star Sports First

Sony India Sony Ten 1Sony Ten 2

Sony Ten 3

Sony Ten 4

Viacom18 Sports 18Sports 18 Khel Voot
Warner Bros. Discovery Asia Pacific Eurosport Discovery+
Prasar Bharati DD Sports None

Major Indian Sports Broadcast Contracts 

All sports are uplifted and promoted through the broadcasting contracts that make them viable for the audience. There are numerous leagues and events supported by popular brands and broadcast on various platforms. Some famous sports broadcast contracts are associated with basketball, badminton, cricket, golf, hockey, kabaddi, Motorsport, MMA, Pro-wrestling, tennis, and so on. Let’s get into a glimpse of some of these contracts, which are as follows:

Sports Event  Channel 
Basketball National Basketball Association Viacom18
EuroLeague Eurosport India
Badminton BWF World Championships Star Sports
Thomas Cup Viacom18
Uber Cup Viacom18
BWF World Tour Finals Star Sports
BWF World Tour Viacom18
Badminton Asia Championships Sony Pictures Sports Network
Golf Masters Tournament Star Sports
U.S. Open Eurosport India
The Open Championship Eurosport India
Hockey Men’s FIH Hockey World Cup Star Sports
Women’s FIH Hockey World Cup Star Sports
Men’s FIH Pro League Star Sports
Women’s FIH Pro League Star Sports
Men’s Asia Cup Star Sports
Men’s Asian Champion Trophy Star Sports
Kabaddi Pro Kabaddi League Star Sports
Motorsport Formula 1 Star Sports
Formula E Star Sports
Moto GP Eurosport India
WTCR Eurosport India
Multi-Sport Events Summer Olympics Sony Pictures Sports Network
Summer Paralympics Eurosport India
Commonwealth Games Sony Pictures Sports Network
Asian Games Sony Pictures Sports Network
World Athletics Championship Sony Pictures Sports Network
Khelo India Youth Games Star Sports
Pro-Wrestling WWE Sony Pictures Sports Network
Tennis Grand Slam Tournaments Sony Pictures Sports NetworkStar Sports
ATP Tour Viacom18Tennis TV

Eurosport India

Sony Pictures Sports Network

Star Sports

Cricket Broadcasting contracts in India 

Cricket has the largest fan base among other games in not only India but across the globe. Several grand tournaments and leagues are organized every year that are sponsored by mega brands. These broadcasting contracts benefit players, brands, and other associations linked through the promotional and streaming rights that are granted to these colossal tournaments. Let us have a glance at the cricket tournaments that empowers and ignites the craze among fans.

Events  Channels and Live streaming 
International Cricket Council:ICC World Test Championship Final

Cricket World Cup

Cricket World Cup Qualifier

ICC Men’s T20 World Cup

Star SportsDisney+Hotstar

DD Sports

Asian Cricket CouncilAsia Cup Star SportsDisney+Hotstar

DD Sports

International Cricket in India Star SportsDD sports
International Cricket in South Africa Star SportsDD sports
International Cricket in AustraliaInternational Cricket in England

International Cricket in Pakistan

International Cricket in Sri Lanka

Sony Pictures Sports NetworkDD Sports
International Cricket in New Zealand Amazon Prime
International Cricket in West IndiesInternational Cricket in Zimbabwe

International Cricket in Bangladesh

Ranji TrophySyed Mushtaq Ali Trophy

Vijay Hazare Trophy

Star Sports
Bihar Cricket League Eurosport India
Tamil Nadu Premier LeagueAndhra Pradesh Premier League Star Sports
Bengal T20 Challenge FanCode


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Biden attacks Trump, saying his wing of the Republican party is a threat to democracy



President Biden on Thursday cautioned Americans that majority rules system is enduring an onslaught from a group of the Republican faction drove by previous President Donald Trump, and approached Democrats, standard Republicans and free thinkers to “shout out, stand up, get ready for marriage — vote, vote.”

In an uncommon ideal time discourse, Biden went after his ancestor, saying that “a lot of what’s going on in our nation today isn’t typical.” The discourse came only two months in front of midterm legislative races, where Democrats are battling to keep their thin larger parts in the Senate and House of Representatives.

[More: Biggest Sports broadcast Contracts in India – The value of IPL broadcasting rights will blow your mind]

Biden said the Republican faction is “overwhelmed, driven, scared by Donald Trump” and his allies, referring to it as “a danger to this country.”

“They will not acknowledge the consequences of a free political race. What’s more, they’re working right now as I talk in a large number of states to provide the ability to choose races in America to sectarians and buddies, engaging political decision deniers to subvert a majority rules system itself,” Biden expressed, talking outside Independence National Historical Park in midtown Philadelphia.

The White House guaranteed it was anything but a political discourse, however Biden sent off numerous political attacks against Trump and his allies. He referred to them as “MAGA Republicans” — alluding to the ‘Make America Great Again’ motto utilized by the previous president.

“Donald Trump and the MAGA Republicans address a radicalism that compromises the actual underpinnings of our republic,” he said.

Biden is looking to capitalize on recent momentum, strategists say

After months of struggling in the polls, Biden is seeking to capitalize on a series of legislative wins, concerns about the impact of the Supreme Court’s abortion ruling — and from ongoing coverage of Trump’s legal problems, said Doug Sosnik, a former adviser to President Bill Clinton.

“The real power of the presidency is understanding the use of the bully pulpit,” Sosnik said. “The better your standing with the American public, the more likely you are to have an impact with the speech.”

Ben Tulchin, a Democratic pollster, praised Biden and his team for shifting their strategy and taking on Republicans more directly.

He said Biden is wise to establish more contrast between himself and Trump and the Republicans. “Every hero needs a villain,” Tulchin said. “And Donald Trump plays a very good villain.”

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Republicans said Biden was being divisive

Speaking ahead of the address, House Republican Leader Kevin McCarthy called on Biden to apologize.

“President Biden has chosen to divide, demean, and disparage his fellow Americans — why? Simply because they disagree with his policies,” McCarthy said in his own speech from Pennsylvania. “That is not leadership.”

Biden sought to make clear that he was not criticizing all Republicans, calling on mainstream Republicans to reject that wing of their party.

“We are not powerless in the face of these threats. We are not bystanders in this ongoing attack on democracy,” he said. “There are far more Americans, far more Americans from every background and belief who reject the extreme MAGA ideology than those that accept it. ”

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Penn State vs. Purdue: Live stream, watch online, TV channel, prediction, pick, spread, football game odds



There’s no delicate send off of the 2022 school football season for Penn State or Purdue. The two Big Ten projects will dismiss things from Thursday night in a meeting conflict to open the season in a skirmish of two groups falling off various seasons in 2021.

Penn State v Maryland

Purdue was one of the Big Ten’s unexpected treats. In the wake of going 6-12 during the 2019 and 2020 seasons, the Boilermakers improved to 9-4 last season and went 6-3 in the Big Ten, completing in a bind with Minnesota and Wisconsin for second in the Big Ten West.

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Penn State was not as fruitful, going 7-6 (and just 4-5 in meeting play) after a 4-5 execution in 2020, with four misfortunes against positioned groups and a steamed misfortune to Illinois in nine additional minutes. It was sufficient to get to a bowl game, yet basically coming to the postseason is never the objective in State College, Pennsylvania. Not for a program that won the Big Ten East in 2019 when it went 11-2.

Thursday late evening’s gathering will be the primary between these schools starting around 2019 when Penn State beat Purdue 35-7 at Beaver Stadium. Penn State has ruled the series, winning 15 of the 19 gatherings.

Purdue vs. Penn State: Need to know

Purdue has plenty to replace, but still has Aidan O’Connell: Part of the reason Purdue was so successful in 2021 was receiver David Bell (93 receptions., 1,286 yards, six touchdowns) and defensive end George Karlaftis (41 tackles, 11.5 TFL, five sacks, three fumbles forced). Both will play their football on Sunday this season, and while neither will be easy to replace, the Boilermakers take some solace in getting Aidan O’Connell back. O’Connell began 2021 in a battle for the starting QB job, but once he got hold of it, he refused to let go. O’Connell finished the season with 3,708 yards passing and 28 touchdowns. He enters 2022 as the unquestioned starter, and some wonder if he might be the next-best QB in the league behind Ohio State’s C.J. Stroud.

Consistency at offensive coordinator for Sean Clifford: Maybe that doesn’t seem like a big deal, but it is. For example, nobody expected much from Northwestern’s Ryan Hilinski last weekend, but he was in the same situation as Clifford entering 2022. Hilinski threw for 314 yards to help lead the Wildcats to an upset win over Nebraska. Familiarity is huge for a QB, and Clifford has it with his playbook and play-caller for the first time in his college career. That, combined with his experience, could lead to his most prolific season at Penn State.

Watch out for Penn State freshman Nick Singleton: The first-year player could be as big a boost to Clifford and the Penn State offense as anyone else. Penn State has struggled to run the ball effectively since the days of Saquon Barkley and Miles Sanders, and Singleton is the most talented back they’ve had since Barkley. That’s not to say he is Barkley or he’ll have an immediate impact, but he does give Penn State’s offense the kind of game-breaking talent it has lacked at running back. He’s a player to keep an eye out for on Thursday night — and all season long.

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How to watch Purdue vs. Penn State live

Date: Thursday, September 1 | Time: 8 p.m. ET
Location: Ross-Ade Stadium — West Lafayette, Indiana
TV: Fox | Live stream: fuboTV (Try for free)

Purdue vs. Penn State prediction, picks

I’ve painted myself into a bit of a corner here. I spent the offseason talking about Penn State being the Big Ten’s most underrated program based on the last couple of seasons, while simultaneously saying that Purdue was overrated after overperforming last season. Well, it looks like my two opinions will clash head-on Thursday night, and I see no reason to back down from them yet. I have legitimate concerns about Purdue’s ability to quickly replace the key parts it lost from last year’s team, and Penn State should have the clear talent advantage. There’s a reason the Nittany Lions are favored on the road coming off a mediocre season. Don’t overthink it.

Chick-fil-A Peach Bowl - Pittsburgh v Michigan State

Week 1 action continues Friday evening with eight more games to whet your appetite before the full slate of Saturday’s college football coverage gets underway. While the second of five straight days of college football is light on ranked teams — only No. 15 Michigan State is represented from the Preseason AP Top 25 — it still has plenty to follow storyline-wise around the country.

Teams from four of the five Power Five conferences will be in action, though only Big Ten cross-divisional rivals Illinois and Indiana will be squaring off in conference play. All in all, there’s enough football to occupy two, three or even four screens given the loaded 7 p.m. kickoff slate. Night owls can enjoy coverage that will extend past midnight with TCU and Colorado playing into the early hours of Saturday morning.

Be sure to stick with CBS Sports throughout the evening for college football coverage from the opening kickoff onward. Let’s take a look at our expert picks for the best games on Friday of Week 1.

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Debating the Donovan Mitchell Deal



The Utah Jazz have exchanged star monitor Donovan Mitchell to the Cleveland Cavaliers, as per various reports. The Cavaliers will send three players, three unprotected first-round picks and two pick trades consequently. The full announced breakdown:

Cavaliers get:

Donovan Mitchell

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Jazz get:

Collin Sexton
Lauri Markkanen
Ochai Agbaji
2025 first-round pick
2026 pick trade
2027 first-round pick
2028 pick trade
2029 first-round pick
The greatest return in the arrangement for Utah is free specialist Collin Sexton, who has consented to a four-year, $72 million sign-and-economic agreement to stay with the Jazz through the 2026-27 season, per Shams Charania of The Athletic.

The Jazz have stacked up on future draft resources this offseason subsequent to exchanging the two its All-Star players Mitchell and Rudy Gobert. Between the two arrangements, Utah has obtained seven first-round picks, three pick-trades and two players that were chosen in the primary round of the 2022 NBA Draft.

Cleveland, in the mean time, is hoping to fight at this moment. The 25-year-old Mitchell is one of the association’s first class scorers and his obtaining could put the Cavs, who dominated 44 matches last season with a youthful core, among the top groups in the stacked Eastern Conference.

There had been hypothesis for quite a long time that Mitchell could get moved, and it seemed the New York Knicks were the leader for him. Cleveland, in any case, took the action for the three-time All-Star.

Mitchell, who found the middle value of 25.9 focuses per game last season, will coordinate with All-Star point watch Darius Garland and he’ll cooperate with All-Star focus Jarett Allen and forward Evan Mobley, who had areas of strength for a season.

Good deal or bad deal for the Cavs?

Howard Beck: Great deal for Cleveland … albeit with a few, er, Cav-eats. (I am so, so sorry, but it was RIGHT THERE.) The Cavs were already an elite defensive team, thanks to Jarrett Allen and Evan Mobley. Now they have a dynamic one-two scoring punch in Mitchell and Darius Garland. This is potentially a top-five team in the East. But, well, the caveats. Mitchell and Garland are both high-usage, ball-controlling guards, the former a three-time All-Star, the latter a newly minted All-Star who just had his best season. They’ll have some chemistry to work out, but it’s a deal the Cavs had to make.

Chris Herring: Good deal, but I’m not sure yet whether it’s a great one. The Cavs took a huge leap forward with defense and Darius Garland being the unquestioned leader on offense. By adding Mitchell, Garland will see his ball-handling responsibility split, and Cleveland’s defense weakens. Of course there’s more potential upside on offense now. But Mitchell has to buy into what the Cavs have built on D.

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Robin Lundberg: Good deal. While Garland and Mitchell might not be a perfect fit defensively, Cleveland has a versatile piece on that end in Evan Mobley and a presence inside with Jarrett Allen. It was a core that could use more scoring and playmaking, and considering it isn’t exactly a destination franchise, putting the chips in when there was a player available makes sense even if Spida isn’t without flaws.

Chris Mannix: Good deal. The Mitchell-Garland backcourt is undersized, but that matters less when you have a pair of defensive monsters in Allen and Mobley protecting them. If Garland, Mobley and Isaac Okoro take another step, they will be a conference contender. The question is what happens next summer, when Mitchell is extension eligible? What if he rejects a three-year extension? Do the Cavs hold onto him? Or will they flip Mitchell, with two years remaining on his contract, for the best offer?

Rohan Nadkarni: Good deal! The Cavs aren’t in a position to go out and get a talent like Mitchell often. It’s a sensible swing, the price is what a top-25 player costs in the current NBA. When you add in Mitchell’s age and the three years left on his deal, it becomes an even better gamble for Cleveland. Mitchell, Garland, Allen and especially Mobley all have some room to grow. It’s a group that could become a contender if given enough time. Considering the Cavs had few routes to add this kind of talent—and didn’t give up any All-Stars to do so—I don’t see how it’s a bad move.

Good deal or bad deal for the Jazz?

Herring: OK deal. And seemingly not the best one they could have had. Was this a scenario where Ainge was trying to stick it to the Knicks, who played hardball with him? If they could have had a slew of New York’s picks, with similar protections and swaps, plus some of the Knicks’ young talent, I would’ve probably preferred that.

Nadkarni: Good deal, I guess. This is what it’s all about now. You’re either trying to win or you’re trying to amass as many draft picks as possible. If Utah can tank its way into Victor Wembanyama or some other blue-chip prospect over the next couple seasons, this move will have been worth it. If the Jazz can’t get a top lottery talent, I’m not fully confident those extra Cavs and Wolves picks will move the needle.

Mannix: Really good deal. Danny Ainge got what he wanted, a cache of draft picks to add to the other cache of draft picks Utah got for Rudy Gobert. They are in position to bottom out—say goodbye to Mike Conley and Bogdan Bogdanovic in the near future—which will put them in the mix for Victor Wembanyama, the prize of the 2023 draft and the kind of player the Jazz could never attract otherwise. It will get ugly next season, but that’s really Utah’s only way back to contention.

Beck: Decent deal. Collin Sexton is a proven scorer and shot creator. Ochai Agbaji is a solid scorer and defender who just went 14th in the draft. The picks are likely to be in the 20s. You rarely get full value when trading All-Stars in this league. (The Rudy Gobert haul was both a rarity and an unreasonable standard, as the Mitchell trade underscores.) But the Jazz got what they needed: lots of draft capital, good young players they can either grow with or trade and a guarantee of being bad enough to get a high pick next June.

Lundberg: Good deal. The Jazz probably did about as well as they were going to in selling off both Mitchell and Rudy Gobert. I don’t see a headline acquisition here so ultimately Utah’s end of the deal will be judged by how it uses the treasure trove of picks it acquired. That isn’t a haul that can be judged now, but moving on from a core that had reached its ceiling and stocking up for a rebuild was reasonable.

Good deal or bad deal for the Knicks?

Nadkarni: Bad deal. It’s not quite that simple, but if this was the price for Mitchell, I think the Knicks should’ve never signed Jalen Brunson and made this move instead. Or they should’ve swung the deal for three firsts anyway with the extra draft capital they amassed this summer. I’m not ready to bury Mitchell after his playoff struggles this year. And talents like him, at his age, aren’t available often. I think the Knicks should have done it.

Lundberg: Bad deal from this perspective: It at least appeared they had a star they could land who wasn’t against being there. So while I don’t think Mitchell was going to make them contenders, it is a tough sell to pass on the scenario just described given the recent history of the Knicks franchise. When will they have a chance to land a guy like that again?

Mannix: Good deal. The proposed Mitchell trade was the kind of deal previous Knicks administrations would have tripped over to make. That this one didn’t is a good thing. I have more thoughts on New York’s prudence here.

Herring: It’s hard to say good or bad without knowing precisely what was on the table. Mitchell was worth a haul of picks—and maybe even a couple unprotected ones—plus some of New York’s best young talent. It’s a bit stunning that the Knicks went this far down the road without getting a deal done, but if they can land a more balanced star than Mitchell with those picks in the future, this won’t be seen as a failure.

Beck: Well, sorta both. Let’s start with the bad: The Knicks had the chance to get an All-Star, a flashy, franchise-defining player with New York roots who wanted to play there, and … they whiffed. As constructed, they’re still a lottery team, and not particularly interesting. But here’s the thing: For all his talent, Mitchell isn’t good enough to make the Knicks a consistent winner. Even with him, they might not have made the playoffs this season. The East is that good! And the Knicks just don’t have enough talent. Is it worth mortgaging all those picks and players for an All-Star who only gets you to seventh place? Probably not.

Where do you rank the Cavs in the East now?

Mannix: I can see the Cavs anywhere from 4-6 next season. Remember: Cleveland was in the mix for a top-three seed before injuries derailed the second half of the season. Mitchell plus the organic growth from the rest of the roster should put the Cavs right back in that neighborhood. The Eastern Conference is tough — Boston, Milwaukee, Philadelphia, Brooklyn and Miami will be difficult to knock out of the top-five — but Cleveland has the talent now to at least compete with any of them.

Beck: They’re not as dominant as the Celtics or Bucks (the last two Eastern Conference champs), nor as talented as the Nets (yes, many caveats here), nor as proven as the Sixers. That leaves the Cavs battling with the Heat (most wins in the East last season) and the rising Raptors in that fifth through seventh tier. And I haven’t even mentioned the improved Hawks. (See what I mean? The East is tough!)

Nadkarni: At their absolute peak, the Cavs could be the third-best team in the East if things go sideways in Philly and Brooklyn. For now, I’ll say they have the fifth-best chance to represent the conference in the Finals.

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Herring: I think it’s feasible the Cavs finish in the top five or six, behind Milwaukee, Boston and Philly, if they’re healthy. As we saw at the end of last year, having both Jarrett Allen and Evan Mobley healthy will be key, given how small the Cavs are on perimeter. But this trade isn’t necessarily just about this year. Cleveland’s core is young, and, if it jells, could be a force at some point.

Lundberg: I’d put the Cavaliers sixth but in the top tier with the Celtics, Bucks, Nets, Heat and Sixers. I’m not saying they couldn’t leapfrog one of those teams but the East is now very good and very deep. However, Cleveland is set up for some sustained success beyond what next season alone looks like.

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